Top Tips For Making Your Next Business Event Stand Out

Organising an event is not a simple task. For event planners, there’s lots to consider – not to mention the time, energy and planning that goes into every aspect of an event from the decorations, music, food, beverage, speakers and entertainment.

So how does one create a memorable and lasting event that people will continue to talk about long after the event has finished? Here are some key points to consider when planning a stand out business event.

Create A Good First Impression

They say you’ve only got one chance to make a good first impression. Once your guests arrive at your event, you only have a small window of a few seconds to make that positive first impression. Guests can quickly form an opinion on things like their surroundings, ambience, how they are greeted on arrival and the event decorations. So make your first impressions count!

Create Buzz

Creating hype or suspense around your event before it starts is one way to get your guests excited to attend. Various ways to create buzz around your event include:

• Social media (Twitter, Facebook, Instagram) – create some engaging content on social by providing some visual ‘teasers’ (without giving away too much information about the event). By having a twitter hashtag for your event and encouraging your guests to use it, you can kick off guest participation even before your actual event date.
• eNewsletters – send out an email blast with event invitation details to promote your event to your members or contact lists.
• Don’t forget to use your website as an event promotion tool. Adding relevant event information and updates online provides a centrally accessible location people can easily look up should they require more event information.

Choose An Eye-catching, Engaging Theme

It’s important to understand who your main audience is when organising your event. By considering attendee interests and demographics, you can ensure the event content, decorations, catering, type of venue and location etc. matches your audience’s needs and expectations.

Determine your event’s purpose – is it informational, a product launch, a celebration of a business milestone? By choosing a theme that is both appropriate for your audience and suits your event purpose, you can create a visually eye-catching (not to mention engaging) experience for your attendees.

Set The Mood  

By tweaking just a few small things such as decoration colours, music and lighting, you can drastically change the overall mood and ambience of an event. Use bright decorative colours and catchy music for a happier vibe, or create a more serious tone with some muted decorative colour choices, calmer music and specialised event lighting to highlight speaker podiums or key walkway areas.

Be sure to consider the appropriate lighting to allow for photography, live streaming or even combine lighting with sound for an interesting experiential effect.

Create Memorable Experiences  

Creating a lasting, memorable event experience can be quite a challenging task when organising an event. Luckily, event planners have a few tricks at their disposal when it comes to creating a memorable event.

Some methods used by event planners to create memorable events include:

• Appealing to people’s emotions – by putting together a fun, exciting and unique event experience that truly captures people’s attention.
• Interactive games and competitions – incorporating engaging activities during an event is a great icebreaker to keep people engaged throughout the day. Plus there’s also the excitement associated with winning a prize.
• Teaching guests something new – adding an educational element to an event where guests can learn more about new products, the latest tech releases etc. is a great value-add for guests.
• Giveaways – handing out meaningful and useful merchandise or product samples guests can take home with them is a great way to foster positive feelings towards a company or brand, and create a sense of brand loyalty.

“Outside The Box” Decorative Touches

Go for unique and unconventional decorations in place of regular off-the-shelf decorations. Where possible, use custom branded or personalised decorative pieces for an extra touch of class. Bring your brand to the forefront by personalising balloons, banners, desserts etc. to create brand awareness or to get your message across.

Engage With Attendees After The Event  

Don’t forget to follow up with guests once an event has wrapped up. For many businesses, this can often be a missed opportunity to continue the post-event conversation with attendees and follow up on any potential sales leads.

Put together a quick “thank you” video for guests who made it on the day. Create a series of relevant blog posts, a free eBook or some video content to encourage continued engagement with your guests long after the event has concluded.

Get Started On Your Event Decorating  

There’s no better place to start creating your own custom branded event decorations than with Specialty Balloon Printers.

Order from us today and discover why Specialty Balloons have been Australia’s leading balloon supplier for over 30 years.

Here are some great reasons to shop with us:

• Our famous price beat guarantee – why pay more?
• Free shipping for Australian orders over $50
• Speedy turnaround and shipping
• 100% in-house balloon printing right here in Australia

Speak to our friendly team about creating your own personalised event balloons. Call 1300 720 230 or visit our website today to view our range of custom balloon products and accessories!