6 Reasons Why Promotional Products Are Great For Your Business

Posted: 23 October 2020

In recent years, more businesses have been turning their attention to the use of technology and digital marketing to promote their brands and products. Despite this trend, traditional marketing methods like promotional products have remained a steady favourite with marketers – and for good reason.

Tangible and familiar, promotional products such as personalised balloons, t-shirts, cups and bags have been a time-proven way of boosting a brand and attracting new customers. And with a budget-friendly perk, there’s every reason to add promotional products to your advertising campaigns.

If you’re still on the fence about investing in promotional products to help achieve your branding goals, below are some compelling reasons why you should go ahead and take that leap.

Benefits Of Promotional Products

1. Increase Brand Visibility And Awareness

Promotional products are a great way to get your brand noticed through repeated exposure. Adding your logo to a promotional product means you’ve got 24/7 advertising space where potential customers can see your logo every time a promotional product is used.

2. Cost-Effective Marketing Promotional Tool

Unlike other marketing methods, promotional products offer a more budget-friendly way to promote your brand or get your message out there. Best of all, with just a one-time investment, promotional products can continue to promote your brand for days or even months after your initial investment – for the entire life of the product.

3. Generating Leads

Promotional products can be used to help grow your business and generate leads. By adding a call to action or contact details such as a business phone number or web URL next to your logo on the promotional product, you’ve got a promotional tool that works like a business card that can convert potential buyers and provide long-term brand exposure.

4. Encourage Customer Loyalty

Promotional products are a great way to promote customer loyalty. Gifting customers a useful branded product can leverage the perceived cost value of the gift and associate positive feelings with your brand. If customers who’ve received your promotional gift feel it’s of great value, they will want to hang on to it and continue to use it. Which is why it’s important to keep your target market in mind when choosing promotional gifts.

Choosing a quality promotional product that your target market can appreciate will have a positive impact on brand perception and encourage continued engagement with your business in future.

5. Connect With Consumers

Giving away promotional products is a great way to interact with potential customers on a more personal level through a fun and interactive experience. If you know your customer-base well and understand what sort of people they are, a good promotional product will help you to truly connect with your customers by showing them you understand what they like – leading to greater brand perception and customer loyalty.

6. Versatility

So long as you know your target audience and understand what makes them tick, you can use multi-purpose promotional products across other relevant campaigns and events.

Got some left-over promotional products from your last event? You can always use them up by adding them to ‘give-away bags’ for your next event or use them as competition prizes. The sky’s really the limit when it comes to promotional product use.

The Benefits Of Using Personalised Balloons As A Promotional Product

Personalised balloons are a great way to promote your brand or product. Below are some of the benefits of using personalised balloons in your next marketing campaign:

Attention-grabbing – personalised balloons are brightly coloured and move with the breeze, easily capturing the gaze and attention of passersby.
Universal appeal – people young and old from all over the world love balloons. Because of their timeless appeal and fun colours, a branded personalised balloon will just about appeal to most people.
Flexible use – no matter if a company is already well-established or a new start-up, most businesses can still benefit from using traditional marketing methods. Personalised balloons can also be used to promote just about any type of business in any industry.
Cost-effective – for a relatively low investment, you can create a branding tool that keeps working for you 24/7, for the life of the product.
Great way to connect with customers – branded balloons make for a fun and lively giveaway that can invite your brand into any space your balloons end up in. Balloons are light and portable, providing the perfect opportunity for brand exposure while the balloon travels on a train, bus, or even footpath as your customer carries it.

Shop For Promotional Balloons At Specialty Balloon Printers

If you’re looking for a fun, attention-grabbing and cost-effective promotional product to promote your brand, why not invest in some colourful personalised balloons and balloon accessories?

Order your very own branded balloons today from Specialty Balloons and take advantage of the following: